Toronto & the GTA
Website copywriting is usually sold by the word, which rewards length, and is often assembled by reading three competitor sites, which is why so many Toronto service businesses have pages that say exactly the same thing. InceptiCode prices per page and starts with an interview — from C$140 a page.
Page copy from C$140 · full small-site copy C$790 · articles C$220.
Pricing
Whichever unit matches what you actually need. Editing copy you already have is quoted below the per-page rate, because it is less work and it protects rankings you have already earned.
One page written from an interview, not from your competitors’ websites.
C$140 per page
Most requested
The whole small-business site, written as one voice.
C$790
Long-form content that answers a real question properly.
C$220 per article
Prices are in Canadian dollars and exclude HST.
How it is written
Every page starts with a conversation about what the business actually does and what customers ask before they buy. A page assembled by reading three competitor sites says what everyone in the category already says, which is why so much of this market reads identically.
Most business pages are too long rather than too short. A page priced per page can be cut to the length that converts; a page priced per word cannot be, without the writer taking a pay cut for doing better work.
Real headings in order, a page title and meta description written to length, and an opening that still makes sense when a search engine or an AI assistant lifts it out of the page. That last part is what decides whether an answer engine can attribute a passage to you at all.
Pages that already rank are assets. Editing and restructuring what you have is quoted below the per-page rate, and it protects search visibility that took years to accumulate. We will tell you which pages need rewriting and which do not.
If a draft says you are the best, the fastest or the most trusted, it comes back out. That is the rule InceptiCode applies to its own site — the build fails if a fabricated metric or an unverifiable superiority claim reaches the output — and it is the same rule applied to yours.
A site written page by page over two years by four different people reads like it. Full Site Copy is written as one set, which is why it costs less than the pages bought individually.
Limits
All four are standard at the cheap end of this market, and all four are why cheap copy is expensive.
Every page here was written the way your pages would be — the service pages, the pricing page, and the guides in Insights, including a Toronto pricing guide that names its sources and a piece on redesigns that explains exactly how they lose rankings. Read one and decide whether that voice suits your business. It is a more honest sample than a portfolio of extracts chosen to flatter.
FAQ
No. Every page is written from an interview with you, which is the entire reason it is priced per page rather than per word — a page that says what your business actually does cannot be generated without talking to somebody who runs it. Tools may be used the way a spell-checker is used; a generated first draft passed off as written work is not what is being sold here.
Because per-word pricing rewards length, and most business pages are too long rather than too short. A page priced per page can be cut to the length that converts. It also makes the interview part of the deliverable rather than an overhead to be minimised, and the interview is where the difference between your page and your competitor’s comes from.
Yes, and it is usually cheaper. Editing and restructuring existing copy that broadly says the right things is quoted below the per-page rate, and it also keeps whatever search visibility those pages have already earned. InceptiCode will tell you which pages are worth keeping and which need rewriting rather than charging to rewrite all of them.
It will be written for a specific search intent and a specific reader, with real headings, a page title and a meta description. What it will not be is written for a keyword density target — a page written for a phrase rather than a person reads like one, and buyers notice that before search engines do.
Yes, priced per article. The honest caution is that a business publishing four substantial pieces a year will outperform one that publishes twenty thin ones and then stops, and an abandoned blog with a two-year-old last entry actively damages credibility. Start with a cadence you will genuinely keep.
Usually the home page or the main service page. We will tell you whether it needs rewriting or just restructuring, and what that would cost. We normally reply within one business day.