Gladiator Movers
A moving company site where the quote starts in the hero, service pages exist for every job type, and the whole thing is built around one action: get a real number.
Toronto & the GTA
When your website has to do more than sit there
InceptiCode builds booking systems, quote calculators, customer portals and connections to the software Toronto businesses already run on — built around how your business actually works.
Scoped and fixed-priced before development starts
or call +1 647 691 5063
Discovery first · Written scope · Fixed price before we build · You own the code
- Booking & scheduling
- Quote & estimate calculators
- Customer portals & logins
- CRM & software integrations
- Admin built for daily users
- You own the code
Real projects
Functionality in the wild
Multi-step quote flows with photo upload, service-area logic, and forms that reach the business reliably. All live, all usable right now.
Optimum Auto Glass
An auto glass site that asks for the vehicle first, explains ADAS and insurance plainly, and has a landing page for every service, area and vehicle people search.
Opti4Club
A full online store with cart and checkout, built Arabic-first with a proper right-to-left layout and an English switch — not a translated afterthought.
Pricing
How custom development is priced
There is no honest starting price for open-ended functional work, so we do not invent one. We scope it, then fix the price. If it sits on top of a normal business website, the website part uses the published pricing below.
Most requested
Business Website
A professional site for an established business that needs to win more work.
From C$2,490
Most projects: C$2,490–C$4,990
What the starting package covers
- Website structure planned around how your customers actually buy
- Custom design — not a repurposed stock theme
- Built responsive, tested on real phone and tablet sizes
- Lead-generation forms that email you the moment someone submits
- Conversion-focused service and landing pages
- Google Analytics 4 set up and verified
- Google Search Console connected and your sitemap submitted
- Technical SEO foundations: titles, meta descriptions, canonicals, structured data
- Performance optimization — images, fonts and scripts tuned for Core Web Vitals
- Google Maps and click-to-call integration where it fits your business
- Launch support, including DNS and hosting cutover
- Two rounds of revisions at the design stage and one after build
What moves the price
- Number of pages
- Custom functionality (booking, calculators, portals, member areas)
- Third-party integrations (CRM, email platform, payment, dispatch software)
- Whether you supply the content or we write it
- Multilingual requirements
- Migration from an existing site, and how much of it has to come with you
Custom Software
Internal tools, portals and systems built around how your business runs.
Scoped per project
What the starting package covers
- Discovery to establish what the system has to do and who uses it
- Architecture and data model designed before anything is built
- Web application build, front end and back end
- Integrations with the tools you already run on
- Role-based access and permissions
- Deployment, monitoring and handover
What moves the price
- How many distinct user roles and workflows the system carries
- Data volume, reporting and compliance requirements
- Number and complexity of external systems it has to talk to
- Whether it replaces an existing system, and what has to be migrated
What's included
What this covers
- A discovery stage that establishes what the system has to do, who uses it and what it replaces
- A written scope and a fixed price before any development begins
- Booking and appointment systems, including availability rules and notifications
- Quote and estimate calculators for businesses that price by size, distance, weight or option
- Customer portals and login areas — order history, documents, job status
- Job, enquiry and dispatch workflows
- Payment integration where you take deposits or payment online
- Integrations with the tools you already run on: CRM, email platform, accounting, scheduling, inventory
- Admin interfaces built for the people who use them every day, not just for the customer-facing side
- Role-based access so staff see what they need and nothing they should not
- Form handling, validation, spam protection and reliable delivery of notifications
- Deployment, monitoring, and a handover of the code and accounts to you
Ongoing hosting, third-party service subscriptions and any API costs are paid by you, directly, in your name. We will tell you what they are before you commit, not after.
How it works
Six steps, and you know the price before step three.
No discovery invoices, no scope creep, no surprise change orders halfway through.
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Tell us about the business
A short call or a form. What you do, who buys from you, what you want the website to bring in. No technical questions.
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Strategy and scope
InceptiCode comes back with a page-by-page plan and a fixed price. You approve it before anything is designed or built.
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Design
The key pages are designed properly, with your content in them rather than a wireframe. Two rounds of revisions are built into the price.
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Development
The approved design gets built — responsive, fast, with forms and tracking wired up as part of the work.
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Review
A staging link goes to you, and you go through it properly. Content, links, forms, phone numbers. Anything wrong gets fixed before launch.
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Launch
InceptiCode handles DNS, hosting and the cutover, submits the sitemap to Google, and confirms tracking is recording. Then we stay reachable.
Why InceptiCode
How we approach functional work
We scope before we quote
Functional work goes wrong when nobody establishes what it has to do before someone starts building. We do that first, in writing, and you approve it.
Built for the people who use it daily
The person entering ten jobs a day is the real user, not the customer who visits once. If the internal side is painful the system gets abandoned regardless of how good it looks.
We tell you when you do not need custom
A lot of what businesses ask us to build already exists as a plugin, an app or an off-the-shelf tool for a fraction of the cost. We will point you at it. We would rather do the piece you actually need custom.
It has to survive us
Conventional stack, readable code, documentation, and a handover. If another developer picks it up in two years, they should be able to work with it.
Integrations tested against the real thing
Not against a documentation example. If it talks to your CRM, we test it against your CRM before it goes live.
Fixed price, agreed up front
Once the scope is settled the price is settled. Changes are priced and approved separately, before they are built.
FAQ
Questions about custom development
What counts as web development rather than web design?
Design is how the site looks and how the pages are organised. Development is what the site does — a booking system, a quote calculator, a customer login area, a job-request workflow, a connection to the software you already run on. Most business websites need a little of it; some need a lot.
How is this priced if there is no starting price?
Because there is no honest starting number for open-ended functional work — a booking form and a dispatch portal are not the same project. What we do instead is scope it properly first: we work out what the system has to do and who uses it, then give you a fixed price before development begins. If the functionality sits on top of a normal business website, the website part is priced from C$2,490 as usual and the custom work is quoted separately on top.
Can you add functionality to my existing website?
Usually yes, and often that is the cheaper answer. We will look at what your site is built on and tell you whether the functionality can be added cleanly or whether the existing build will fight it. If it will fight it, we will say so rather than charging you to find out slowly.
Can you integrate with the software we already use?
That is a large part of this work — CRMs, email platforms, accounting, dispatch and scheduling software, inventory systems, payment providers. What matters is whether the system has an API and what it exposes. Tell us what you run and we will check before quoting.
Who owns the code?
You do. The code, the hosting and the accounts are yours, and we will hand over the repository and the documentation at the end. We do not build things that only we can maintain.
How long does a website take?
A straightforward business website is usually three to five weeks from approved scope to launch. Larger sites and online stores typically run six to ten weeks. The single biggest factor is how quickly content and feedback come back from your side — we will tell you the honest timeline for your project before you commit, not an optimistic one.
What happens after launch?
Launch is not the last conversation. We stay available for the settling-in period, confirm your analytics and Search Console are reporting correctly, and fix anything that turns out to be wrong with the build. Ongoing maintenance and support are available separately if you want them — they are not compulsory.
Describe the problem, not the solution.
Tell us what is slow, manual or falling through the cracks. Working out what should be built is the part we are good at — and often the answer is smaller than you expect.
- Tell us what software you already use — it usually decides the approach.
- Describe the process as it happens today, including the messy parts.
- We normally reply within one business day.
Would rather just talk to someone?
Call us and you get a person, not a queue. We normally reply within one business day.