Toronto & the GTA

WordPress sites you can edit, built to stay fast

WordPress runs a large share of the business websites in Toronto, and most of the slow ones got that way through a page builder and eleven years of accumulated plugins. InceptiCode builds on a custom theme instead — lighter, easier to edit, and without a licence to keep renewing.

WordPress builds from C$2,490

or call +1 647 691 5063

Custom theme, not a page builder · editable without a developer · hosting and domain in your name

Get your WordPress estimate

Three quick steps. Takes about a minute, and it goes straight to us — not to a call centre.

  1. 1 What you need
  2. 2 Your project
  3. 3 Your details
What do you need?
Tell us briefly about your business and project.

A couple of sentences is plenty. What you do, and what you want the site to do for you.

Approximate budget optional

Only if you have one in mind. It helps us scope realistically rather than guessing.

Where should we send it?
Preferred contact method
  • Custom theme, no page builder
  • You can edit it yourself
  • Plugins chosen and documented
  • Hosting in your name
  • Built to WCAG 2.2 AA
  • Care plan optional, never required

Real projects

WordPress builds you can open right now

Custom themes carrying service pages, service-area pages and quote flows. Every one is live — open the forms and use them the way your customers would.

See all case studies

Pricing

What a WordPress site costs

WordPress business websites start at C$2,490 and most land between C$2,490–C$4,990. Page count, custom functionality, integrations and whether we write the content are what move the number, and you get a fixed price in writing before design starts.

E-Commerce Store

Shopify or WooCommerce, set up to actually sell — not just to look finished.

From C$3,990

Most projects: C$5,900–C$8,900+

What the starting package covers

  • Everything in the Business Website package
  • Store build on Shopify or WooCommerce, whichever suits the catalogue
  • Product and collection structure planned for browsing and for search
  • Conversion-focused product pages
  • Payment setup, including Canadian payment methods
  • Shipping rules and rate configuration
  • Canadian tax configuration (GST/HST/PST by province)
  • Responsive storefront tested on phones first
  • E-commerce analytics and conversion tracking
  • Email platform / CRM connection where requested

What moves the price

  • Catalogue size and how product data arrives
  • Custom storefront sections and theme work beyond the base build
  • Subscriptions, bundles, wholesale pricing or B2B rules
  • Migration from an existing store, and whether URLs and history have to be preserved
  • ERP, inventory or accounting integrations
  • Custom app or checkout functionality — always quoted separately

What's included

What a WordPress build covers

  • Site structure planned before design, around how your customers actually decide
  • Custom theme built for your content — no repurposed stock template
  • Editable fields for everything that changes, so the layout cannot be broken by an edit
  • Responsive build tested on real phone and tablet sizes
  • Lead forms wired to email you immediately, with spam protection
  • Google Analytics 4 and Search Console connected and verified
  • Technical SEO foundations: titles, meta descriptions, canonicals, structured data, sitemap
  • Performance work — image handling, script discipline and a weight budget that holds after handover
  • Accessibility built to WCAG 2.2 AA and tested rather than assumed
  • A plugin set chosen deliberately and documented, with a reason recorded for each one
  • Backups and update routine established before launch, not after the first problem
  • Hosting set up in your name, DNS cutover handled, and the logins handed over

If you already run WordPress and are unhappy with it, the first question is whether the theme is worth keeping. Taking over an existing site is often cheaper than rebuilding — and sometimes it is not, because the page builder underneath is the reason the site is slow. We audit before recommending either.

How it works

Six steps, and you know the price before step three.

No discovery invoices, no scope creep, no surprise change orders halfway through.

  1. Tell us about the business

    A short call or a form. What you do, who buys from you, what you want the website to bring in. No technical questions.

  2. Strategy and scope

    InceptiCode comes back with a page-by-page plan and a fixed price. You approve it before anything is designed or built.

  3. Design

    The key pages are designed properly, with your content in them rather than a wireframe. Two rounds of revisions are built into the price.

  4. Development

    The approved design gets built — responsive, fast, with forms and tracking wired up as part of the work.

  5. Review

    A staging link goes to you, and you go through it properly. Content, links, forms, phone numbers. Anything wrong gets fixed before launch.

  6. Launch

    InceptiCode handles DNS, hosting and the cutover, submits the sitemap to Google, and confirms tracking is recording. Then we stay reachable.

Why InceptiCode

How we build WordPress differently

Custom theme, not a page builder

Page builders make the first version fast and every version after it heavier — they ship a fixed payload of CSS and JavaScript whether or not a page uses it, and they tie the site to a plugin that has to keep being paid for. InceptiCode builds a custom theme with proper editable fields, which loads less and is easier to edit for the things that actually change.

Editing that does not require a developer

Text, images, prices, hours, staff, new pages and posts are all editable by you, and we show you how before launch. Structural changes come back to us. Nothing that changes week to week should ever require an invoice.

Plugins audited rather than accumulated

Most slow, fragile WordPress sites got that way one reasonable decision at a time — a plugin added for a campaign years ago and never removed, still loading scripts on every page. Part of any build or takeover is establishing what is installed, what it costs and what has stopped earning its place.

Security treated as maintenance, not as a product

WordPress core is well maintained; compromised sites are overwhelmingly running outdated plugins, abandoned themes or a reused password. Updates, backups and patching are the substance of the work, which is why they are what a care plan actually contains.

Your hosting, in your name

WordPress needs hosting, and we will recommend one, set it up and manage it. The account stays yours, with your payment details, so the day you want to move you already own everything required to do it.

We will tell you when WordPress is the wrong choice

For a small site whose content rarely changes, a fast static build is lighter, safer and cheaper to run — this site is built that way. For a catalogue, Shopify or WooCommerce is the question rather than WordPress alone. The platform gets chosen to fit the business, not to fit a subscription we resell.

FAQ

WordPress questions worth asking

Do you build with a page builder like Elementor or Divi?

Only when a client already runs one and wants to keep editing the way they know. Page builders make the first version quick and every version after it heavier — they ship large amounts of CSS and JavaScript regardless of what a page uses, and they lock the site to a plugin that has to keep being paid for and updated. When we build from scratch we use a custom theme with proper editable fields, which is faster and easier to edit for the things that actually change.

Is WordPress secure?

WordPress core is well maintained; the overwhelming majority of compromised sites are running outdated plugins, abandoned themes, or a password reused from somewhere else. Security on a WordPress site is a maintenance question rather than a platform question, which is why updates, backups and patching are the substance of a care plan rather than an add-on to it.

How many plugins is too many?

The count matters less than what each one loads and whether anyone still uses it. A site with twelve well-chosen plugins can be faster than one with five badly built ones. The real problem is accumulation — plugins added for a campaign three years ago, still loading scripts on every page. Part of any redesign or care plan is auditing what is installed and removing what has stopped earning its place.

Should we use WordPress or something else?

WordPress when you want to edit content yourself, add pages and posts freely, and use a large ecosystem of integrations. A fast static build when the content changes rarely and speed and security matter more than daily editing — this site is built that way. Shopify or WooCommerce when there is a catalogue to sell. InceptiCode picks the platform to fit the business rather than to fit a subscription we resell, and will tell you what you are getting and why.

How much does a website cost in Toronto?

Our business websites start at C$2,490, and most business projects land between C$2,490–C$4,990. Online stores start at C$3,990, with larger stores typically C$5,900–C$8,900+. What moves a project up the range is page count, custom functionality, integrations, whether we write the content, and multilingual requirements. You get a fixed price in writing before any work starts.

Do I own the website?

Yes. You own the domain, the hosting account, the website files, the design and the content. Everything is registered in your name, and you get the logins. If you ever decide to work with someone else, you take it all with you and we will help with the handover.

Is hosting included?

Hosting is not included in the build price, and we deliberately keep it in your name rather than reselling it to you. We will recommend a suitable host for your site, set it up, and hand you the account. Typical hosting for a business site runs a few hundred dollars a year, paid directly to the host.

Can I update the site myself?

Yes. We build on platforms you can edit without a developer, and we show you how — text, images, prices, new pages, blog posts. For anything structural you can come back to us, but day-to-day changes should not require an invoice.

Can you migrate my old site?

Yes. We move content, images, product data and URLs, and we redirect the old addresses to the new ones so nothing that Google already knows about turns into a broken link. For online stores we migrate products, collections, customers and order history where the platforms allow it.

Already on WordPress? Send the address.

We will tell you what it is built with, what is slowing it down, and whether it is worth improving or replacing — before quoting anything.

  • Tell us whether the current site uses Elementor, Divi or another builder. It changes the answer completely.
  • Mention who hosts it, if you know. Hosting is rarely the problem but it is worth ruling out.
  • We normally reply within one business day.

Get your free estimate

Three quick steps. Takes about a minute, and it goes straight to us — not to a call centre.

  1. 1 What you need
  2. 2 Your project
  3. 3 Your details
What do you need?
Tell us briefly about your business and project.

A couple of sentences is plenty. What you do, and what you want the site to do for you.

Approximate budget optional

Only if you have one in mind. It helps us scope realistically rather than guessing.

Where should we send it?
Preferred contact method

Would rather just talk to someone?

Call us and you get a person, not a queue. We normally reply within one business day.