Gladiator Movers
A moving company site where the quote starts in the hero, service pages exist for every job type, and the whole thing is built around one action: get a real number.
Toronto & the GTA
Software built around how your business actually runs
InceptiCode builds internal tools, portals and systems for Toronto businesses that have outgrown their spreadsheets — or outgrown the software that made them work the wrong way round.
Discovery first, then a fixed price
or call +1 647 691 5063
Written scope before development · Migration planned properly · You own the code and the data
- Discovery before quoting
- Fixed price before we build
- Migration planned, not improvised
- Conventional, hireable technology
- Documentation & handover
- We will say when to buy instead
Real projects
How we build
The same standard of thinking goes into a client-facing website and an internal tool. These are the ones you can go and look at.
Optimum Auto Glass
An auto glass site that asks for the vehicle first, explains ADAS and insurance plainly, and has a landing page for every service, area and vehicle people search.
Opti4Club
A full online store with cart and checkout, built Arabic-first with a proper right-to-left layout and an English switch — not a translated afterthought.
Pricing
How custom software is priced
Per project, after discovery. Quoting custom software from a description alone means either padding the number heavily or sending change orders later — we would rather scope it properly and then fix the price.
Custom Software
Internal tools, portals and systems built around how your business runs.
Scoped per project
What the starting package covers
- Discovery to establish what the system has to do and who uses it
- Architecture and data model designed before anything is built
- Web application build, front end and back end
- Integrations with the tools you already run on
- Role-based access and permissions
- Deployment, monitoring and handover
What moves the price
- How many distinct user roles and workflows the system carries
- Data volume, reporting and compliance requirements
- Number and complexity of external systems it has to talk to
- Whether it replaces an existing system, and what has to be migrated
Most requested
Business Website
A professional site for an established business that needs to win more work.
From C$2,490
Most projects: C$2,490–C$4,990
What the starting package covers
- Website structure planned around how your customers actually buy
- Custom design — not a repurposed stock theme
- Built responsive, tested on real phone and tablet sizes
- Lead-generation forms that email you the moment someone submits
- Conversion-focused service and landing pages
- Google Analytics 4 set up and verified
- Google Search Console connected and your sitemap submitted
- Technical SEO foundations: titles, meta descriptions, canonicals, structured data
- Performance optimization — images, fonts and scripts tuned for Core Web Vitals
- Google Maps and click-to-call integration where it fits your business
- Launch support, including DNS and hosting cutover
- Two rounds of revisions at the design stage and one after build
What moves the price
- Number of pages
- Custom functionality (booking, calculators, portals, member areas)
- Third-party integrations (CRM, email platform, payment, dispatch software)
- Whether you supply the content or we write it
- Multilingual requirements
- Migration from an existing site, and how much of it has to come with you
What's included
What a custom software project covers
- Discovery: how the process runs today, who touches it, where it breaks, what it costs you
- A written scope and fixed price before development begins
- Data model and architecture designed before anything is built
- Web application build — the interface your team uses and the system behind it
- Role-based access and permissions, so people see what they should and nothing more
- Integrations with the systems you already run: accounting, CRM, email, inventory, payments
- Reporting and exports, so the data stays useful outside the system too
- Migration from your existing system or spreadsheets, with validation on both sides
- A parallel-running period before cutover, so you are never forced to trust it blind
- Deployment, backups and monitoring
- Documentation and handover of the code, repository and accounts
- Training for the people who will actually use it
Ongoing hosting, infrastructure and any third-party service costs are paid by you, directly, in your name — and we will tell you what they will be before you commit. Ongoing support and enhancement are quoted separately and are never compulsory.
How it works
Six steps, and you know the price before step three.
No discovery invoices, no scope creep, no surprise change orders halfway through.
-
Tell us about the business
A short call or a form. What you do, who buys from you, what you want the website to bring in. No technical questions.
-
Strategy and scope
InceptiCode comes back with a page-by-page plan and a fixed price. You approve it before anything is designed or built.
-
Design
The key pages are designed properly, with your content in them rather than a wireframe. Two rounds of revisions are built into the price.
-
Development
The approved design gets built — responsive, fast, with forms and tracking wired up as part of the work.
-
Review
A staging link goes to you, and you go through it properly. Content, links, forms, phone numbers. Anything wrong gets fixed before launch.
-
Launch
InceptiCode handles DNS, hosting and the cutover, submits the sitemap to Google, and confirms tracking is recording. Then we stay reachable.
Why InceptiCode
How we approach custom software
Discovery is a real stage, not a sales call
We map the process as it actually happens today, including the workarounds and the exceptions. That is what determines whether a project succeeds — not the technology.
We will tell you to buy instead of build
If existing software fits your situation with minor compromises, that is almost always the better answer, and we will say so. Custom software is worth it when the compromise is the thing costing you money.
Built for the people who use it every day
The person entering fifty records a day is the real user. If their screen is slow or awkward the system gets worked around, and a worked-around system is worse than no system.
Migration planned, not improvised
Getting your data out of the old system and into the new one properly is usually the largest single risk. It is scoped as its own piece of work, and we run in parallel until you trust the result.
Conventional technology on purpose
Well-established, widely-known stacks. Not because they are exciting, but because you need to be able to hire someone else to work on this in three years.
You own all of it
Code, repository, hosting, data and documentation. Handed over, in your name.
FAQ
Questions before committing to custom software
When is custom software actually worth it?
When off-the-shelf software forces you to run your business the wrong way round, when your team is doing a large amount of manual copying between systems, or when the spreadsheet everything depends on has become dangerous. If existing software fits with minor compromises, buy the software — it will be cheaper and better supported than anything we could build.
How is it priced?
Per project, after a discovery stage that establishes what the system must do, who uses it, and what it replaces. You get a written scope and a fixed price before development starts. We do not quote custom software from a description alone — anyone who does is either padding heavily or about to send you change orders.
Can you replace a system we already have?
Yes, and the migration is usually the hard part rather than the build. Getting data out of the old system, mapping it correctly, and running both in parallel until you trust the new one — that is where these projects succeed or fail, and we plan for it from the start.
What about our existing spreadsheets?
They are the best specification you have. A spreadsheet that a business has evolved over years contains the real rules, including the exceptions nobody documented. We start there.
Who owns the software?
You do — the source code, the repository, the hosting accounts and the data. We hand over documentation at the end. Nothing we build should be maintainable only by us.
What happens if we want to change it later?
You come back to us, or you take the code to another developer. We build with conventional, widely-used technology and document it, specifically so that second option is genuinely available to you.
How long does a website take?
A straightforward business website is usually three to five weeks from approved scope to launch. Larger sites and online stores typically run six to ten weeks. The single biggest factor is how quickly content and feedback come back from your side — we will tell you the honest timeline for your project before you commit, not an optimistic one.
Describe what is slow, manual, or falling over.
You do not need a specification. Tell us what the process is today and what it costs you, and we will work out whether software is the answer and what it would take.
- Tell us how many people would use it and what they do today instead.
- If it is a spreadsheet, say so — that is a good starting point, not an embarrassing one.
- We normally reply within one business day.
Would rather just talk to someone?
Call us and you get a person, not a queue. We normally reply within one business day.