Make the site fast on the phone it is actually opened on

Images that were never resized, third-party scripts, and page builders that ship large amounts of unused CSS and JavaScript. On most business sites the single biggest cost is images, and the second is the accumulated tags — chat widgets, analytics, pixels, review embeds — each added by someone who assumed it was free. Hosting is far less often the cause than it gets blamed for.

Core Web Vitals are three measurements Google publishes: Largest Contentful Paint, how long the main content takes to appear; Interaction to Next Paint, how quickly the page responds when tapped; and Cumulative Layout Shift, how much the page moves while loading. They are a genuine, though modest, ranking input. Their real value is as a proxy for whether the site feels broken on a mid-range phone, which is what actually costs enquiries.

A useful target is main content appearing within 2.5 seconds on a mid-range phone over a throttled mobile connection, with no visible layout shift. For reference, incepticode.com measures Largest Contentful Paint at around one second under 4× CPU throttling and a Slow 4G profile — inside Google's 2.5-second threshold by a wide margin — with Cumulative Layout Shift at zero. Those figures come from a test script kept in the repository and run before deploys, and every page is checked against the budget rather than one flattering page being quoted.

Often yes, and it is worth trying first. Image compression and correct sizing, removing tags nobody uses, deferring what does not block rendering, and fixing layout shift will get most business sites into a respectable range. The point where a rebuild becomes the cheaper answer is when the theme or page builder itself is the bottleneck — at which stage optimisation work is being spent propping up something that will keep regressing.

Our business websites start at C$2,490, and most business projects land between C$2,490–C$4,990. Online stores start at C$3,990, with larger stores typically C$5,900–C$8,900+. What moves a project up the range is page count, custom functionality, integrations, whether we write the content, and multilingual requirements. You get a fixed price in writing before any work starts.

A straightforward business website is usually three to five weeks from approved scope to launch. Larger sites and online stores typically run six to ten weeks. The single biggest factor is how quickly content and feedback come back from your side — we will tell you the honest timeline for your project before you commit, not an optimistic one.

Hosting is not included in the build price, and we deliberately keep it in your name rather than reselling it to you. We will recommend a suitable host for your site, set it up, and hand you the account. Typical hosting for a business site runs a few hundred dollars a year, paid directly to the host.