Opti4Club — a bilingual online store built for a market that reads right-to-left
A full online store with cart and checkout, built Arabic-first with a proper right-to-left layout and an English switch — not a translated afterthought.
Built by InceptiCode for Opti4Club, e-commerce — pet food & supplies in Amman, Jordan. The site is live at opti4club.com and runs on Custom e-commerce build.
- Client
- Opti4Club
- Industry
- E-Commerce — Pet Food & Supplies
- Location
- Amman, Jordan
- Platform
- Custom e-commerce build
- Live at
- opti4club.com
Screenshots taken from the live site. Nothing here is a mockup.
The problem
A specialist retailer needed to sell online in a market where customers browse by animal and by brand, read right-to-left, and expect delivery terms to be visible before they add anything to a cart.
What we built
- A complete storefront with product catalogue, cart and checkout
- Catalogue structured the way customers shop it — by animal (dogs, cats), then by brand
- Arabic-first interface with genuine right-to-left layout, plus an English switch
- Customer accounts with sign-in
- Product search across the catalogue
- Delivery terms and coverage stated on the homepage, above the fold
- A content section on dog training, to bring in visitors who are not yet buying
- FAQ, about and contact pages supporting the store
What exists now
- Live and selling at opti4club.com
- Full cart and checkout flow with customer accounts
- Bilingual Arabic / English storefront with native right-to-left layout
- Catalogue browsable by animal and by brand, with search across products
We do not publish performance percentages for this project. We do not have client analytics we are permitted to share, and a number we cannot evidence is worth less than nothing.
The decisions that mattered
Right-to-left done properly
Not a mirrored stylesheet. Navigation, cart, product cards and forms are all laid out for Arabic reading order, with English available as a real alternate rather than a fallback.
Shop the way customers think
The first choice is dog or cat, not category or SKU. Brand comes second. That matches how someone buying pet food actually narrows down, and it shortens the path to a product page.
Delivery answered before the cart
Free delivery, Amman-based, ships countrywide within 24–48 hours — all stated in the hero. Shipping surprises at checkout are one of the largest sources of e-commerce abandonment, so the terms lead rather than hide.
Content that earns the visit
A dog-training section brings in people searching for advice rather than products, and gives the store a reason to appear in search before anyone is ready to buy.
What we were solving
Opti4Club is the e-commerce build in InceptiCode’s portfolio, and it is a useful one to look at even if you sell in Toronto rather than Amman, because the hard parts of a store are the same everywhere: making the catalogue navigable, making delivery terms honest and early, and making the whole thing work on a phone.
The structure
The catalogue is organised the way the customer’s brain is organised. First question: dog or cat. Second question: which brand. Only then, individual products. Most stores invert this and organise by their own internal category tree, which is why so many of them have a search box doing all the work.
The store runs Arabic-first with a real right-to-left layout and an English switch. Right-to-left is not a stylesheet flip — reading order, navigation, cart behaviour and form alignment all change. Getting it wrong is instantly obvious to a native reader, and it is the fastest way to look unserious in that market.
The parts that matter commercially
Delivery is settled before the visitor gets anywhere near a cart: free delivery, based in Amman, countrywide in 24–48 hours, stated in the hero. Unexpected shipping cost at checkout is consistently one of the top reasons carts are abandoned. Answering it early costs a line of text.
If you are opening a store in Toronto
The same decisions apply, with Canadian specifics layered on: GST/HST/PST configuration by province, Canadian payment methods, and shipping rules that account for the real cost of sending a box outside the GTA.
Want something similar for your business?
Tell us what you do and what the site has to achieve. You will get a clear scope and a fixed price — and if we are not the right fit, we will tell you that instead.
More work
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Visit live site — BuildNova Construction (opens in a new tab)