Gladiator Movers
A moving company site where the quote starts in the hero, service pages exist for every job type, and the whole thing is built around one action: get a real number.
Beauty & Wellness
Websites for salons, spas and med-spas in Toronto and the GTA
A beauty or wellness booking is chosen on a phone, on evidence, and against a specific service and a specific person — and the visitor abandons the moment the site asks them to phone during business hours instead. InceptiCode builds salon, spa and med-spa sites in the GTA around the booking, the price list and the results gallery, with the advertising rules that apply the moment a treatment becomes a medical one.
Business websites from C$2,490, fixed in writing before design starts.
The buying decision
How this customer actually decides
The customer has already decided what they want done; they are choosing who does it. That makes the decision unusually concrete: is this exact service offered, what does it cost, who performs it, what does their work look like, and can I get an appointment on Saturday. Photographs of real results carry more weight in this sector than any copy on the page, and reviews carry more than the photographs. The complication is regulatory — a med-spa offering injectables, lasers or anything delegated by a physician moves into a different advertising regime than a hair salon, and the same page design that is fine for one is a compliance problem for the other.
What that changes
What it means for the website
Six decisions that follow directly from how this purchase gets made, rather than from what looks good in a portfolio.
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Online booking, against a real system, or the site has failed
Square, Fresha, Vagaro, Boulevard, Mindbody, Jane — whichever you run, the site books into it, with service, duration, provider and deposit handled where the platform supports them. A phone number as the only booking route loses the majority of a market that books at 10pm.
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A price list, per service, that is actually complete
Every service, its duration and its price or an honest range where the price genuinely depends on length or condition. "Prices upon consultation" across an entire menu costs more bookings than any individual price ever will.
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Provider pages, because the booking is for a person
Specialisms, training and certifications, their own portfolio, and which services they take. Clients rebook a person, not a premises, and they will search that person by name — that search should reach your site.
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A results gallery built to be believed
Before-and-after photography, consistently lit and framed, tied to the specific service, with written client consent on file for every image. In medical aesthetics, presentation of results is itself regulated — no guaranteed outcomes, no misleading comparisons — and that constraint has to shape the template rather than be applied to it afterwards.
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Medical aesthetics treated as medical
Injectables, lasers, medical peels and delegated procedures bring in professional advertising rules, restrictions on testimonials and claims, consent and intake handling, and the health-privacy obligations that attach to any intake form. A med-spa site built on a salon template is a regulatory exposure wearing a nice photograph.
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Retail products, where they are worth it
Product sales are real margin for salons and spas, but only where there is a reason to buy from you rather than from anywhere else — professional-only lines, a bundle with a treatment, or a client who is already rebooking. Built as part of the booking site rather than as a separate storefront nobody visits.
Common mistakes
What goes wrong on sites in this sector
Every one of these is something we have found on a live site in this industry, and every one costs enquiries that were already earned.
- Booking available only by phone, during the hours the client is at work.
- "Prices upon consultation" across the entire service menu, which reads as expensive and hides the services that are not.
- A results gallery of stock imagery or inconsistently shot photographs, in the one sector where the photographs are the evidence.
- Client before-and-after photographs published without documented written consent.
- A med-spa site using salon-style claims — promised outcomes, testimonials about medical procedures — that the professional advertising rules do not permit.
- An Instagram feed embedded in place of a service menu, so the actual list of what you offer and what it costs exists nowhere on the site.
Evidence
The closest work we have
InceptiCode has not yet published a beauty or wellness case study, and will not imply one. What transfers directly: Optimum Auto Glass is a booking-led local service business where the site turns an immediate need into a scheduled appointment, which is the same conversion path; and Opti4Club is a retail build where the product page had to carry the sale on a phone, which is the retail half of a salon site. The specialised part here is regulatory — the professional advertising rules that govern medical aesthetics — and for a med-spa we would want your college's current guidance in hand before designing the results gallery, not after.
Optimum Auto Glass
An auto glass site that asks for the vehicle first, explains ADAS and insurance plainly, and has a landing page for every service, area and vehicle people search.
Opti4Club
A full online store with cart and checkout, built Arabic-first with a proper right-to-left layout and an English switch — not a translated afterthought.
How it works
Six steps, and you know the price before step three.
The same process whatever the sector — because the thing that changes by industry is what gets built, not how the project runs.
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Tell us about the business
A short call or a form. What you do, who buys from you, what you want the website to bring in. No technical questions.
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Strategy and scope
InceptiCode comes back with a page-by-page plan and a fixed price. You approve it before anything is designed or built.
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Design
The key pages are designed properly, with your content in them rather than a wireframe. Two rounds of revisions are built into the price.
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Development
The approved design gets built — responsive, fast, with forms and tracking wired up as part of the work.
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Review
A staging link goes to you, and you go through it properly. Content, links, forms, phone numbers. Anything wrong gets fixed before launch.
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Launch
InceptiCode handles DNS, hosting and the cutover, submits the sitemap to Google, and confirms tracking is recording. Then we stay reachable.
FAQ
Questions from beauty & wellness businesses
Which booking system should we use?
Whichever you already run well — the site should integrate with it rather than force a migration. Square, Fresha, Vagaro, Boulevard, Mindbody and Jane all expose booking that can be built into the site properly, so the client picks a service, a provider and a time without leaving your pages. If you are choosing from scratch we will give you a recommendation based on your services, deposit policy and whether you sell retail, but the worst outcome is a beautiful site linking out to a booking page that looks nothing like it.
Do we have to publish prices for every service?
Publish everything you can, and give an honest range where the price genuinely depends on hair length, condition or treatment area. What does not work is "prices upon consultation" across the whole menu: it reads as expensive to everyone, including the clients for whom you are not, and it costs you the bookings for the straightforward services that have a fixed price and needed no consultation at all.
Can we show before-and-after photographs?
Yes, with two conditions that are not negotiable. Every image needs documented written client consent covering website and social use, kept on file — verbal permission is not sufficient and this does get tested. And for medical aesthetic treatments, the professional advertising rules restrict how results may be presented: no implied guarantees, no misleading comparison, and in some categories restrictions on testimonials entirely. We build the gallery to those rules rather than building it first and reviewing it after.
We are a med-spa. Is that different from a salon site?
Materially, yes. The moment you offer injectables, medical-grade lasers, medical peels or anything delegated by a physician, you are advertising under professional regulations rather than ordinary consumer marketing rules, and your intake forms are collecting health information subject to PHIPA. That changes the claims the site may make, how testimonials and results may be presented, how consent is captured, and where the intake data is stored. A med-spa built on a salon template is the most common serious compliance problem we see in this sector.
More answers on the FAQ page and the pricing page.
Tell us about the business.
What you do, who buys from you, and what the site has to bring in. Business websites from C$2,490. We normally reply within one business day.